A "spreadsheet file" as written by LabVIEW has little to do with an *.xls file (which is a proprietary Microsoft format), even if you give it a fake *.xls extension.
In your case, the *.xls extension simply forces the file to be opened with excel, which tries to do its best to convert the data. In your case, 0:100 is interpreted as 1:40, i.e. "1 hour, 40 minutes=100 minutes" (format the cell as time format to verify).
😉Your best bet is to write your data to a plain ASCII text file (e.g. text.txt), then import it into excel while specifying the desired field format ("string" in your case).
If you really want to write a true native excel file, you need to study the shipping example named "Write Table To XL.vi" which uses OLE automation to achieve the task (In the example finder, seach for
excel). Alternatively, you could probably also use the
NI LabVIEW Report Generation Toolkit for Microsoft Office.