Enabling LabVIEW as an ActiveX server in the development environment is covered in the online "VI Function/How To" help (Index>ActiveX>server). There's also a section on "LabVIEW as an ActiveX Server" in the LabVIEW User Manual with reference to examples.
As for built applications, in the Application Settings tab select "Enable ActiveX Server". The server name will not be LabVIEW, but whatever you chose. There is information worth reading in the App. Builder release notes about automatic inclusion of type libraries etc.
All the above is for LV6.1, but things probably haven't changed much in LV7.0.
=====================================================
Fading out. " ... J. Arthur Rank on gong."