If you have LabVIEW 7.1, easiest would be to use a radio button control containing a button for each possible direction (FF, FR, RF, FS, etc. (forward, reverse, stop, etc.). A case structure would provide the correct string for each possibility. Are both motors always running at the same speed or do you need separate speed control for each?
In this case, you could also make two vertical sliders, one for each motor (e.g. going from -9 to 9), then in the code you could synthesize the FF part depending on the signs of each control.
If you go with the buttons, add a knob. Use the output of the knob and convert it to the %d formatted string of desired length.
At the end you simply concatenate all the strings to form the proper command to be sent to the instr
ument.
To make a standalone executable you need either LabVIEW Professional or higher. If you only have base or full, you need to purchase the application builder sperately. Contact your NI sales rep for details.