Adrian,
The 'data' in your string indicator was probably not saved as 'default', so that when you closed the VI and re-ran it, it was lost.
For any data (strings, numbers, etc.) that you want to have as default, you will need to rt-click the indicator/control and under data operations, select 'make current value default' (when you have the data entered).
Also - add an Invoke node function to force this indicator to display the default data upon initial running of the VI.
Another way, though, when you have a 'lot' of text, is simply save your info in a text file, and have a VI open the file and display it either as the text file itself, or as input into a string indicator.
Good Luck, Doug