Hello;
You will need to get the information about the transfer function of the Load Cell (the gain that maps the physical unity into the electrical unity) from its Users Manual. When you have that part figured out, you just create a virtual channel in MAX, select a input voltage channel, and configure a Scale to match the load cell specifications.
After you did that, if you use that virtual channel in Labview, the readings will be in already in force unities, so you will be able to work with the physical unities already scaled.
Hope this helps.
Filipe