Hi,
This change should not be hard to implement, you can  use Microsoft's free Orca software to edit the msi file and change the name of that shortcut. 
You can get this application with the Windows SDK donwload for free. It is a msi database editor where you should be able to see the "Shortcut" table; there you should see the information for the shortcut that is being created; includog the name of the shortcut.
I hope this helps.
Regards,
Juan Carlos
N.I.