If your device has a driver(dll) from the manufacturer, just access the driver from CVI by including the export header and import library into your project. Then, make sure your driver is in a Windows searchable directory (i.e, system32) or the same directory as your application. If you don't have a driver, then you may have to go through VISA commands. VISA allows you to communicate to USB devices through raw data transfer, and so you'd have to know exactly how to form and send data (basically creating your own driver through VISA). If not that, then you'd have to just create your own driver using a DDK of some sort (driver development kit).
Jeremy L.
National Instruments