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Tradeshow Wrap-up DesignCon 2010
Hi All,
Hopefully for those of you that had a chance to come out to DesignCon last week enjoyed the show. I thought I would share a few thoughts about my time in the Bay area today. First off, National Instruments sent three members of the team to the show: Bhavesh Mistry (Me) - Product Manager, Nestor Sanchez - Product Support Engineer and Vincent Accardi - General Manager. Vincent had fortunately made his way to a candy factory the weekend prior to the show, so were stocked up with Jelly Beans for the duration of the show!
The most important thing to take from DesignCon 2010, was the overall enthusiasm of attendees at this years show. It seems that companies are once more investing in projects and certainly the excitement in engineers as they walked around booths, and investigated new technologies was fantastic. Both Nestor and I had a busy couple of days talking to folks about circuit design, simulation, embedded design and product verification. One thing we both noticed was the movement of companies to more embedded design applications. This provided an opportunity for some crash-courses in LabVIEW FPGA and Single-Board RIO for people walking by our booth. Co-design of analog and digital devices really does seem to be the future of board-level design, and customers seem to have a voracious appetite for those types of "toys" at a show like DesignCon.
Walking around the floor, it was interesting to note that the show had remained approximately the same size since 2009. It is no secret that the "tradeshow" format has seen smaller attendances in North America over the past few years (although Europe and Asia still seem to be doing well!). The exceptions I have noted to this are our own NI Week in August, and now DesignCon. All of the big companies in EDA and test were clearly there, and it seemed that the audience remained engaged with all of us. Our fellow Circuit Design ECOsystem collaborators 'Sunstone Circuits' also attended DesignCon to help support the NI efforts, and throughout the 2 days echoed the overall optimism I am commenting on in this blog.
So wraps up my thoughts about tradeshows for this part of the year. The blog will now get a chance to return to its more standard format of discussing industry trends, best practices and my take on the world of circuit design. I've added a few pictures below to show off our time at the show (and to prove that I didn't spend all of my time in North Beach in San Francisco 
).
Till next week,
Bhavesh
P.S. Next week, I will have a video of Applications Engineer Fernando Dominguez demonstrating the Multsim, PXI and TestStand demo he created for DesignCon 2010.
Pictured: Bhavesh Mistry (left) and Nestor Sanchez, Show MVP (right)
Pictured: Multisim user test-drive station, Single-Board RIO and CompactRIO
Pictured: Nestor Sanchez and Vincent Accardi (General Manager - NI Electronics Workbench Group)
Pictured: Fellow Circuit Design ECOsystem collaborators Sunstone Circuits sent along Nolan Johnson and Derrek Morrison
