Hello,
You can certainly use VISA to communicate with your device via a serial port. You will not have to write an entire driver; I imagine you will simply want to write some commands to have the instrument perform some specific tasks. The "commands" will be nothing more than strings, which using the VISA Write function in LabVIEW, you'll be able to write to your instrument. Now, some commands you send to it may request data; in such cases you will simply use a VISA Read function to read that data! Now, there are a couple considerations:
1. There are some serial configuration parameters, such as baud rate, data bits, stop bits, and parity, which you will want to make sure to match up on both sides of your communication. The easiest way to do that is to find out the defaults for your instrument (your instrument's user manual should have that) and then use the VISA Configure Serial Port VI to match your instrument on your PC side. Speaking of the manual, you'll be using that quite a bit to check the exact form of the strings you'll be using to write to your instrument; this should be very well documented in a user manual.
I would suggest using the attached program to start; it will write *idn? to your instrument and read the response. *idn? is a very common command for an instrument to reply to with a description of itself. Note that there is a linefeed character appended to it; this is usually called a termination character and is a common way to indicate the end of a serial transmission. The code in the block diagram also shows that termination is enabled, as the instrument very likely uses termination characters when it replies. I have used the termination character hex 10 which is a linefeed character, but other common ones include hex 13, which is a carriage return.
Ok, I hope this helps! You may also want to try contacting the manufacturer as they may have a driver already written, but it won't be difficult to simply write the commands directly with VISA calls. Of course, the more functionality you access on the instrument, the more commands you'll have to look up in the manual.
Repost if you continue to have trouble!
Best Regards,
JLS
PS - the vi attached is for version 7.1