Since the card is not made by NI and does not appear to follow the standards supported by NI (e.g. IVI, VISA), you will not see it in MAX. You have two possible options, and a third long-term option. The first two are ActiveX and call library interfaces. If the software you have from the manufacturer suppports either of these interfaces, you can "talk" to it from LabVIEW. Long term, you can lobby the manufacturer to create LabVIEW drivers, or at least a DLL you can get to from LabVIEW. Don't be surprised if you have to pay extra for a DLL or ActiveX interface. You may also have to write some C/C++ "glue" code if the DLL/ActiveX interface uses something that LabVIEW cannot handle (e.g. function pointers). Good luck.