Only 3 stars? Come on. Just because the setting is puzzling doesn't make the answer bad.

You can use custom scaling in the task within MAX. But once you set the scaling factors, the range becomes units of the scaling as opposed to the raw units of the input. So you have to adjust the min and max values of the range to reflect the converted units.
I set up a 30,000 lb load cell to be read by my SC-2345 chassis. Attached is a screen shot of the setup in Max. Since 2000 microstrain (or 2e-3 strain) is the basis of a 30,000 lb load, I had to make my slope of my scale 15 e6 lbs to get the correct values. My default input range was 1m to -1m. I found that the readings pinned out at about 500 lbs when I did that. So I made the input range 30,000 to -30,000 lbs and the load read correctly in the test screens within Max.
See the attached screenshot showing the setup in Max.
I made a simple VI that uses the DAQmx read function with that task as the input. The indicator read the load correctly.