The NI USB-232 boxes support both DTE and DCE operation modes in addition to an "Auto232" mode that simplifies cabling (null-modem? straight-through? doesn't matter!). Also the USB-232 has indicators for transmit, receive, error, and signal validity which aides device communication development. In addition NI's serial products support 5,6,7,8 data bits, NOEMS parity, and RS-232 baud rates up to 230.4k with a driver architecture designed from the ground-up to support the higher serial bandwidth.
These features are all in addition to the world class support that differentiates National Instruments from other vendors.