Hello Mike,
Just to make sure I got your setup correctly, the Watlow controller has a Serial interface; you connect this to what essentially is a Serial-to-Ethernet converter (Gateway)? And then use the OPC Server. Right?
What OPC Server are you using? Is it the Lookout Protocol Drivers (LPD)?
Have you ever successfully written to at least one register on the controller? You may want to step-back and take a look at what component in your setup might be failing.
One thing you might want to try as a troubleshooting experiment, if feasible, is to remove the Gateway from the picture -- connect the Watlow controller directly to the Serial port on the PC and use Modbus Serial OPC. Does this work correctly? I suspect some of your problems are
because of this TCP to Serial conversion.
If even the direct Serial doesn't work, you will want to remove the OPC from the picture next. For this, do you have some diagnostic software that came with the controller? You somehow will want to talk to the Watlow directly (not via OPC).
If there's no diagnostic software from Watlow, try downloading some free/demo Modbus drivers for LabVIEW. Here's one such (which I have not tested personally):
http://www.air.nl/nlibrary/modbus_vi.html
If you can talk to the controller directly (via Serial) without OPC, you can go back and start adding components.
I hope this at least gives you some ideas. And hopefully someone else will chip-in with more suggestions.
Regards and good luck,
Khalid