Hi RF -
93.5 MHz is the carrier frequency for the FM signal. This is the frequency about which your modulating signal oscillates. So if the message (or modulating signal) has a 1 MHz bandwidth, then your transmitted signal will oscillate between 93.0 and 94.0 MHz.
I can't provide any advice on antenna design, but Wikipedia is always a good place to start researching. The
FM article also provides three external links that describe FM modulation in greater detail. The best resource, however, is probably an in-depth text on the art and science of antenna design, as the practice is very difficult and often tricky.
Good luck!
David Staab, CLA
Staff Systems Engineer
National Instruments